Mike Kowlakowski is a Chicago Cubs fan. He has season tickets. He wears Cubs “blue”. He has a Cubs affinity credit card. When they replaced the seats at Wrigley Field (the home of the Cubs) he bought four seats for his living room.

Mike is a Cubs fan, and he puts his money where his passion is. We all do.

When “fans” get involved with their listener-supported radio station, they pay more than attention – they put their money where their ears are. They, like Mike, are involved.

Listener-supported radio stations give on-air recognition to the products, businesses and organizations that help underwrite the station. Station listeners pay more attention and get involved. Each underwriting announcement stands out to the listener and never gets buried in a long list of “sponsors” or commercials.