Don Bieber is an account executive with an advertising agency that works with Christian ministries, publishers, music labels, retailers and other organizations that want to reach more Christians. For the past year he has heard from one client after another that they want more sales, better response, bigger donations. But he feels like he is stuck with the same resources:
- An overworked, under achieving donor list with jaded recipients
- A groups of radio stations where his spots are always buried between a weight-loss clinic and an herbal supplement to grow hair
- A dwindling telemarketing list because so many have joined the national “do not call” list
- A budget that is shrinking faster than a cheap cotton shirt
So how can he breathe life into his client’s next campaign?
With Advocace.
Advocace’s radio stations are the perfect answer to his dilemma.
- Limited avails. Since Advocace stations receive most of their funding from other sources, they are not overrun with corporate tags or spots.
- Large audience. Many Advocace stations are the top Christian stations in the markets they serve.
- Responsive audience. These stations depend on their audience to respond when asked during Share-A-Thons, they also respond to underwriters.
- Quality audience. Advocace station have the demographics, the lifestyle and the income necessary to help clients achieve success.